LATEROOMS.COM (malvern group)
IN-HOUSE Middleweight Graphic Designer | 2016 - 2018
My role at LateRooms.com saw me working in a small team working across the 3 dynamic brands within the Malvern Group; these comprised of LateRooms.com, Super Break, Wizian and the Malvern Group. Working under the Lead designer as Middleweight designer, we together mentored a Junior Designer.
For LateRooms.com, I created predominatly digital work, including animated content such as long-format video and gif for presentation, email, social and web, predominantly customer and partner-facing. In October 2017, I assisted with the brand repositioning (#ItsNeverTooLateRooms) across all digital touchpoints. I also coded and built in HTML and CSS, building and editing promo pages and email. Using GitHub and editing JSON, I created and implemented different artwork for the homepage and deals page for inspirational and sale content. I also worked on creative of the same nature for our LateRooms.com Business brand, and sister brands Super Break and Wizian.
EMAIL DESIGN
HOMEPAGE DESIGN
MAGIC MAKING DEPT.
SUB-BRANDING
BRANDING, design, illustration | 2018Identity created and developed for Magic Making Department, the LateRooms.com sub-brand for inspiring UK staycations and local travel. The first local destination highlighted was Manchester, with the illustrated postcard below recommending key local landmarks to those who booked a stay with LateRooms.com. Following this, the national Magic Makers influencer campaign featured a pinwheel from which the influencer would use to select their destination and local activity; this can be seen in use in the above showreel (at 00:10).
SUPERBREAK
SUB-BRANDING
BRANDING, design, custom iconography | 2018Sub-branding created and completed for sister brand Super Break to highlight key national UK travel offerings from the brand, for use across all branded collateral (print and digital).
LATEROOMS.COM BUSINESS
