VERYME INSTANT WINS

DIGITAL DESIGN, ANIMATION

As a Senior Digital Designer within the Vodafone UK Brand team, I worked collaboratively with the VeryMe Digital/UX Designer and squad senior stakeholders to bring to life the balloon popping mechanic central to this campaign.

The concept required storyboard, sign-off, animation and assets, working with our India-based development team on the assets. With over 30% of the Vodafone UK customer base accessing this competition through the My Vodafone app, optimisation of the assets was key to allow for a high-quality, enjoyable, smooth gameplay.

I am currently involved in the development of future iterations for this mechanic, with the October 2020 competition being the first.